Bella Hadid is starring in a new Victoria's Secret campaign, provoking a mixed response online.
Victoria's Secret overhauled its brand following criticism of its "tone-deaf" image.
While many comments on Hadid's post expressed excitement about the campaign, some slammed the brand for "perpetuating body dysmorphia to young women."
"Skinny people exist and are allowed to be represented," one person wrote, while others referred to her diagnosis with Lyme disease.
Victoria's Secret has majorly overhauled its brand in recent years following criticism of its "tone-deaf" image, including a controversial 2014 ad campaign that featured the slogan "the perfect body."
Persons:
Bella Hadid, —, Lyme, Gisele Bündchen, Tyra Banks, Megan Rapinoe, Valentina Sampaio, Martin Waters, Neil Saunders, Waters
Organizations:
Service, GlobalData